Now on iPhoneYour coach, in your pocket

Your data has a plan.
Now follow it.

Oura, WHOOP, and Apple Health each tell you what happened. Protocol reads them together, tells you the one thing that matters: what to do today, and then holds you to it.

You're already tracking.
Someone should be listening.

Loved by early usersFree to start · No credit card · 2-minute setup
ReadsOuraWHOOPApple Health
The problem

You have the data.
You don't have the answer.

Your ring scores your sleep. Your watch counts your steps. Your app logs your meals. Each one is great at measuring and silent on what to do next, so every morning the hard part lands on you: reconcile the signals, make the call, and follow through, alone. You are the middleware.

Oura
62
Readiness
Rest day? Push through? It won’t say.
WHOOP
14.2
Strain
High? Fine? Compared to what?
Apple Watch
8,240
Steps
Great. And your HRV is still falling.
Health App
94g
Protein
Enough? Not on a lifting day.

They tell you what happened.
They don't tell you what to do about it.

The difference

One answer. No hedging.

Your data tells a story. Most people never hear it. Protocol reads your full health stack together and gives you one clear answer: what it means and what to do about it. Every morning.

Same morning, same numbers: 6h 07m of sleep, HRV at 37ms against your 44ms baseline, recovery at 61, protein 40g short yesterday, and a 5×5 on the calendar tonight. Watch what happens next.

💬A generic chatbot
“Great job staying active! Listen to your body, and make sure to rest if needed. Consistency is key! 💪”

True for everyone. Useful to no one.

Protocol

Skip tonight’s 5×5. Move it to Thursday.

Walk 8,000 steps in zone 2 instead. Keep it under 130 bpm.

Close the 40g protein gap: Greek yogurt at breakfast (+20g), the chicken bowl you logged twice last week at lunch (+42g).

Why: your HRV read 41, 39, then 37ms over the last three mornings, 16% under your 44ms baseline, while sleep averaged 6h 12m against your usual 7h 05m. Last time this pattern showed up, you got sick. Protocol is the only one reading all of it.

Built for iPhone

The whole system,
in your pocket.

The scorecard, the coach, and 200 days of your trends, one thumb-reach away. This is where the daily habit actually lives.

8:04

Good morning, Evan

Thursday, Jul 23 · 2 goals hit

Mon20
Tue21
Wed22
Thu23
Fri24
Sat25
Sun26
70
🚶 Move

behind

60
🍴 Fuel

on pace

64
❤️ Recover

behind

Your Coach · 8:01 AM

Sleep deficit impacts recovery today

Your sleep was down 1.3h (22%) vs your 7-day average, dipping readiness to 64. HRV held strong at 47ms, meeting your goal.

🎯 Hit 140g protein today — that's 0.88g/lb at 159lb.

Sleep✕ Miss

6.27 h / 7h+

↓ 28min

Recovery

75 /100

/ 70+ ↑ 4pts

Steps

11,821

/ 10,000 ↑ 630

Today
Trends
Goals
Coach
Profile

Brief by 8am

A push notification with the day already decided. Read it before the day gets loud.

Sync it all, log in seconds

Workouts, steps, and sleep flow straight from Apple Health. Meals take seconds: snap a photo or scan a barcode.

A coach that knows you

Ask anything, any time. Every answer is grounded in your own baselines, not population averages.

Streaks that build identity

Every day on protocol is a vote for the person you’re becoming. The app keeps count.

Download on theApp Store

Free to download · Syncs with Apple Health in one tap

The ritual

A day on Protocol

Habits don't come from dashboards. They come from a daily touchpoint worth showing up for, and someone who notices when you do.

🌅8:00 AM

Your brief is waiting

While you slept, Protocol read the night: sleep stages, HRV, recovery, yesterday’s load. One notification. Thirty seconds to read.

🎯8:01 AM

One call for the day

Not fourteen metrics, one decision already made: train or recover, how hard, what to eat, when to be in bed.

💬All day

Ask when life happens

Bad night? Travel day? Ask the coach. It answers from your last 200+ days, not from a generic playbook.

🔥9:30 PM

Close the loop

Goals tick over, the streak grows, and tomorrow’s brief gets smarter. Day 30 advice is materially better than day 1.

Why it sticks

An accountability system,
not another dashboard.

Data is everywhere. Follow-through is rare. So Protocol is built as a loop, not a report: a coach that notices and has an opinion, honest verdicts (hit, almost, miss), streaks that remember, and if-then plans that pre-commit you. All of it grounded in behavior science, and none of it guilt.

Identity, not willpower

“I want to sleep better” fails. “I’m someone who protects sleep” sticks. Every brief and every streak is a vote for who you’re becoming.

Clear · Fogg

Friction near zero

Motivation fluctuates; friction is structural. One clear action beats fourteen metrics to parse, so that’s exactly what you get.

Fogg, Stanford

If-then plans

“When X happens, I do Y” roughly doubles follow-through across 94 studies. Protocol writes the if-then for you, every day.

Gollwitzer, NYU

Rewards that surprise

Predictable scores create predictable disengagement. Protocol surfaces unexpected correlations so the loop never goes stale.

Schultz

Your health data is yours. Full stop.

Protocol never trains models on your data, never sells it, and is explicit about what it sees and why.

On Protocol

The first thing they read
every morning.

I've had Oura for two years. I never really knew what to do when my readiness was low except 'rest.' Now I get an actual recommendation every morning. It's the first thing I read.

Marcus T.

Software engineer

I was tracking steps, sleep, protein, all of it in separate apps. Protocol pulled it into one place and I finally saw the pattern: I wasn't under-sleeping. I was under-eating.

Sarah K.

Marathon runner

I don't think of it as another app. It's more like a coach who's already looked at my numbers before I wake up and knows what kind of day I should have.

Raj M.

Father of two

One plan. Full access.

You've already invested hundreds in hardware and apps.Protocol is the layer that makes all of it actually work together.

Best value
$8.33/mo

Billed $99.99/year

Daily scorecard across all sources
AI coach with full data visibility
Morning brief: proactive daily summary
Conversational coaching: ask anything
Apple HealthKit integration
Oura & WHOOP direct integrations
Weight trend intelligence
Historical context that compounds
Get started free

No credit card required.

Questions

Everything else you'd ask.

People who already have the stack. You own an Oura ring, WHOOP, or Apple Watch, and you actually use it. You may have pasted your health stats into ChatGPT just to get a real recommendation. You're not looking for motivation, you're looking for a system that ties it all together and tells you the truth every day. Bonus points if you track macros or you're working toward a specific body-comp goal.

Follow your protocol.

You built the stack. Now give it a system.

ProtocolProtocol

The intelligence layer for your health stack.