Now on iPhoneYour coach, in your pocket

Your data has a plan.
Now follow it.

Oura, WHOOP, and Apple Health each tell you what happened. Protocol reads them together, tells you the one thing that matters: what to do today, and then holds you to it.

You're already tracking.
Someone should be listening.

Loved by early usersFree to start · No credit card · 2-minute setup
ReadsOuraWHOOPApple Health
The problem

You have the data.
You don't have the answer.

Your ring has your sleep. Your scale, your weight. Your workout app, your lifts. Your food log, your meals. Each one is great at measuring and silent on what to do next, so every morning you connect them and make the call yourself.

You've become the human router.

OURA OR WHOOP82Sleep scoreRest day? Push through?It won’t say.SMART SCALE181.2Weight, lbUp a pound. Water,fat or muscle?WORKOUT APP3×5Squat, 225 lbGo heavier today? Itcan’t see your recovery.FOOD LOG94gProteinEnough? Not ona lifting day.YOU
How it connects

Everything you track,
read together.

Oura, WHOOP or Apple Health syncs on its own. Add your meals, workouts, supplements and lab results, and your coach reads all of it in context, not one app at a time. You stop being the one connecting the dots.

SYNCS AUTOMATICALLYOuraWHOOPApple HealthororLOGGED IN PROTOCOLMealsWorkoutsSupplementsLab resultsProtocol
The difference

One clear recommendation.
With the reasons right there.

Most health apps tell you what happened. Protocol tells you what to do about it, and shows you which of your numbers decided it.

Same morning, same numbers: 5.6 hours of sleep against a 7-hour goal, readiness at 58, HRV at 36 ms against a 45 ms goal. Ask a generic chatbot what to do today, then ask Protocol.

💬A generic chatbot
“Great job staying active! Listen to your body, and make sure to rest if needed. Consistency is key! 💪”

True for everyone. Useful to no one.

Protocol

Make today a lighter day.

Walk if you feel good, but skip hard training.

Why: recovery is low today. Your readiness is 58/100, HRV is 36 ms versus your 45 ms goal, and you slept 5.6 hours versus your 7-hour goal. Resting heart rate is still within your goal at 54 bpm, but the short sleep and low readiness are the deciding signals.

Built for iPhone

The whole system,
in your pocket.

The scorecard, the coach, and 200 days of your trends, one thumb-reach away. This is where the daily habit actually lives.

8:04

Good morning, Evan

Thursday, Jul 23 · 2 goals hit

Mon20
Tue21
Wed22
Thu23
Fri24
Sat25
Sun26
70
Move

behind

60
Fuel

on pace

64
Recover

behind

Your Coach · 8:01 AM

Sleep deficit impacts recovery today

Your sleep was down 1.3h (22%) vs your 7-day average, dipping readiness to 64. HRV held strong at 47ms, meeting your goal. Read more

🎯 Hit 140g protein today, 0.88g/lb at 159lb.

Move

1 of 3 on track

Steps✓ Hit

11,821 / 10,000

Active cal✕

410 kcal / 550

Zone 2✕

18 min / 30

Fuel

1 of 3 on track

Protein✕ Miss

96 g / 140g

Calories✓

1,420 kcal / 2,300

Hydration✕

48 oz / 100

Today
Trends
Goals
Coach
Profile

Brief by 8am

One push notification with today’s plan and its reasons. Read it before the day gets loud.

Sync it all, log in seconds

Workouts, steps, and sleep flow straight from Apple Health. Meals take seconds: snap a photo or scan a barcode.

A coach that knows you

Ask anything, any time. Every answer is grounded in your own baselines, not population averages.

Streaks that remember

Every day on protocol counts, and your coach notices when you’re on a run or slipping.

Download on theApp Store

Free to download · Syncs with Apple Health in one tap

The ritual

A day on Protocol

Habits don't come from dashboards. They come from a daily touchpoint worth showing up for, and someone who notices when you do.

🌅8:00 AM

Your brief is waiting

While you slept, Protocol read the night: sleep stages, HRV, recovery, yesterday’s load. One notification. Thirty seconds to read.

🎯8:01 AM

Train or recover, decided

How hard to go, what to eat, when to be in bed, and a why card that shows which of your numbers made the call.

💬All day

Ask when life happens

Bad night? Travel day? Ask the coach. It answers with a year of your history in view, not from a generic playbook.

🔥9:30 PM

Close the loop

Goals tick over, the streak grows, and tomorrow’s brief gets smarter. Day 30 advice is materially better than day 1.

Why it sticks

An accountability system, not another dashboard.

Data is everywhere. Follow-through is rare. So Protocol is built as a loop, not a report: a coach that notices and has an opinion, honest verdicts (hit, almost, miss), streaks that remember, and if-then plans that pre-commit you. All of it grounded in behavior science, and none of it guilt.

Your health data is yours. Full stop.

Protocol never trains models on your data, never sells it, and is explicit about what it sees and why.

  1. 01

    Identity, not willpower

    “I want to sleep better” fails. “I’m someone who protects sleep” sticks. Every brief and every streak is a vote for who you’re becoming.

    Clear · Fogg

  2. 02

    Friction near zero

    Motivation fluctuates; friction is structural. One clear action beats fourteen metrics to parse, so that’s exactly what you get.

    Fogg, Stanford

  3. 03

    If-then plans

    Across 94 studies, “when X happens, I do Y” plans had a medium-to-large effect on reaching goals. Protocol writes the if-then for you, every day.

    Gollwitzer, NYU

  4. 04

    Rewards that surprise

    Predictable scores create predictable disengagement. Protocol surfaces unexpected correlations so the loop never goes stale.

    Schultz

Pricing

Your data syncs free. Pro adds the coach.

Start free with no credit card. One plan unlocks everything Protocol does with your data.

Protocol Pro

Apple Health, Oura and WHOOP keep syncing for free. Pro adds the intelligence layer on top.

  • Personal AI coachAsk anything. Your sleep, recovery, training and nutrition are the context.
  • Unlimited AI meal loggingSnap it, say it or type it. Macros in seconds, for every meal.
  • Daily metric insightsTap any metric for a coach read on your week and what to do next.
  • Your full brief, every dayToday’s moves each morning, plus the coach’s read on your week and next week’s plan.
$8.33/mo

Billed yearly · save 36%

Start free

Free to start, no credit card. Upgrade to Pro in the app or on the web, and cancel anytime.

Questions

Everything else you'd ask.

People who already have the stack. You own an Oura ring, WHOOP, or Apple Watch, and you actually use it. You may have pasted your health stats into ChatGPT just to get a real recommendation. You're not looking for motivation, you're looking for a system that ties it all together and tells you the truth every day. Bonus points if you track macros or you're working toward a specific body-comp goal.